XM Studios, a Singapore-based global design studio specialising in the creation of hand-crafted luxury collectables, is expanding its range of products with Sanrio’s most well-loved characters.
The studios recently announced its2-year partnership with Sanrioearlier today and will soon be producing merchandise and goods to be distributed globally.
Under the partnership, XM Studios have obtained the global rights to produce statues, dioramas, toys as well as lifestyle accessories featuring the Japanese brand’s characters and franchises. Fans of Japanese kawaii culture will definitely be no stranger to Sanrio’s popular franchises, including Hello Kitty, My Melody, Cinnamoroll and more.
“We are extremely excited to be partnering with Sanrio and to be able to have this opportunity togrow our portfolio of the most sought-after pop culture brands to work with. Sanrio has produced such iconic characters over the years, and we look forward to bringing more of these loved collectables to our fans worldwide,” said Mr Ben Ang, CEO and co-founder of XM Studios.
Although news of the partnership is still fresh, fans can expect to see new Sanrio merchandise from the studios as soon as late 2021 in the South East Asian region.
A'bidah ZaidDon’t judge a book by its cover, for behind all this makeup, is a geek just like you. To simply put it, superheroes, Star Wars, Harry Potter and all things gore and creepy makes this girly girl swoon.